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Project archive.

Work done for clients across telecom, pharma, and mobile monetisation, plus our own in-house products. Clients are disclosed below; for our own projects we describe the concept without naming the product.

9 total projects6 client engagements3 own products7 sectors
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9 cases
ai content
Client · VEON2023
Client · Telecom

AI content platform for a 200M+ subscriber group

Warefly engineered an AI-driven content and personalisation layer for VEON — the multinational telecom operator running across Asia, Africa, and Europe with ~214M subscribers. The stack ingests carrier-scale signals, clusters stories, and serves a personalised content feed across multiple markets.

Outcome
Deployed across multiple opco markets. Feed engagement +2.4×, catalogue coverage scaled 40× with the same editorial headcount.
Cascade LLMMulti-marketCarrier-scale infra
music &
Client · Tele22022
Client · Telecom

Music & media experience for a European operator

For Tele2 — a European operator serving ~14M customers across 9 countries — Warefly built the product and technology layer behind a carrier-branded music and media service. End-to-end: catalogue ingestion, recommendations, web and mobile client.

Outcome
Launched into the operator’s subscriber base; became a referenceable example of white-label media for their partners.
White labelRecommendationsWeb + mobile
personalisation stack
Client · Pelephone2022
Client · Telecom

Personalisation stack for an Israeli mobile operator

For Pelephone — the first mobile operator in Israel, ~2.3M subscribers — Warefly delivered a personalisation and engagement layer tailored to the local market: RTL support, Hebrew content pipelines, carrier-billed rewards, and a native app experience.

Outcome
Launched across the operator’s digital properties with localised content and engagement loops.
RTLLocalisationCarrier billing
mobile conversion
Client · ZED2021
Client · Mobile monetisation

Mobile conversion optimisation at Big Data scale

ZED operates billions of mobile interactions with a focus on the highest conversion rate in mobile sales. Warefly built data pipelines and model-driven decisioning on top of their traffic — feature stores, experimentation, and ranking models plugged into live traffic.

Outcome
Conversion uplift in live A/B across the partner network; experimentation cadence moved from weeks to days.
Big DataDecisioningExperimentation
patient-centred product
Client · LEO Innovation Lab2021
Client · Pharma / Health

Patient-centred product for a pharma innovation unit

LEO Innovation Lab was set up by LEO Pharma to focus on patient needs outside the traditional pharma pipeline. Warefly partnered on product and engineering — research, UX, and a cross-platform app that turns patient-generated data into daily utility.

Outcome
Reached production with active patient cohorts; validated the unit’s direct-to-patient thesis.
Patient UXMobileSensitive data
engagement platform
Client · Drugstars2020
Client · Pharma / Community

Engagement platform for a patient movement

Drugstars is a movement of patients sharing their experiences and perspectives on the medicines they take. Warefly contributed product engineering and design to turn that community behaviour into a durable platform — profiles, rewards for reviews, pharma-partnership surfaces.

Outcome
Scaled the community across markets with a sustained review economy and pharma-partner integrations.
CommunityReviewsRewards
personalised news
Own project · 072025
Own project · AI Media

Personalised news intelligence (own project)

An in-house consumer news product: a cascade of AI models ingests thousands of sources, clusters events into stories, and ranks a personalised feed for each reader in real time. CIS-region focus, iOS and web clients.

Outcome
Shipped end-to-end by Warefly — models, infra, apps, and editorial tooling. Serves a personalised feed on every session.
Cascade LLMReal-time rankingiOS + Web
gamified engagement
Own project · 082024
Own project · Monetisation

Gamified engagement widget (own project)

An embeddable widget that turns ordinary web traffic into a reward loop. Users complete tasks and activate affiliates; publishers keep users on the page and earn from partner campaigns. Warefly handles installation and integration for site owners.

Outcome
Integrated across publisher sites with a self-serve install flow; sustained reward economy for both sides.
Embeddable widgetAffiliate enginePublisher dashboard
entity &
Own project · 092025
Own project · Knowledge graphs

Entity & relationship mining (own project)

A sister service to the news feed: extracts key entities — people, places, companies — from a live news corpus and analyses their interconnections. Users can walk the chronology of events around any entity and see how ties evolve over time.

Outcome
Running at news-feed scale with live ingestion; powers entity pages and timeline views on the consumer surface.
NER + linkingGraph DBTimeline UI

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