WareflyWarefly
WareflyWarefly
// digital product studio · AI / ML · since 2015 · projects with 1M+ users

We build AI products
that actually ship.

Product studios age, trends churn, technologies rewrite themselves overnight. We build the things that outlast all of it — calm, precise systems that ship, scale, and quietly carry the weight of a business.

warefly@studio ~ %
$ warefly deploy "recommendation-engine" --target=prod
→ models: 4 ✓ data: streaming ✓ infra: ok
$ warefly status
→ 9 engagements active · 17 models live · ship rate 94%
SELECTED CLIENTS — MOBILE OPERATORS · PHARMA · MEDIA
EXPERTISE / 04

Four disciplines. Integrated delivery.

Each engagement is staffed as one team — research, engineering, and design — so AI shipped to production is the default, not the exception.

01

AI / ML

Model training, evaluation, deployment. Voice, vision, language, and multimodal agents.

LLM pipelinesRAGagentsvision
02

Big Data

Ingest, transform, warehouse. Streaming analytics and financial signal pipelines.

ETLstreamingwarehouseBI
03

Development

Backend, mobile, web. Production-grade systems in Python, Java, JS/TS.

PythonJavaReactNext
04

Design

Research, usability, UI systems. Prototyping and operational design docs.

UXUIcustdevprototyping
WORK / SELECTED

Selected project areas.

Concept summaries of live engagements. Specific partners and products are disclosed under NDA.

01
Client · Telecom

AI content platform for a 200M+ subscriber group

For VEON — the multinational telecom operator running across Asia, Africa, and Europe — we engineered an AI content and personalisation layer that ingests carrier-scale signals, clusters stories, and serves a personalised feed across multiple markets.

Cascade LLMMulti-marketCarrier infra
2023
VEON
02
Client · Telecom

Music & media experience for a European operator

For Tele2 — a European operator serving ~14M customers across 9 countries — we built the product and technology layer behind a carrier-branded music and media service. End-to-end: catalogue, recommendations, web and mobile client.

White labelRecommendationsWeb + mobile
2022
Tele2
03
Client · Telecom

Personalisation stack for an Israeli operator

For Pelephone — the first mobile operator in Israel — we delivered a personalisation and engagement layer tailored to the local market: RTL support, Hebrew content pipelines, carrier-billed rewards, native app experience.

RTLLocalisationCarrier billing
2022
Pelephone
04
Client · Mobile monetisation

Mobile conversion optimisation at Big Data scale

ZED operates billions of mobile interactions with a focus on the highest conversion rate in mobile sales. We built pipelines and model-driven decisioning on top of their traffic — feature stores, experimentation, ranking models plugged into live traffic.

Big DataDecisioningExperimentation
2021
ZED
05
Client · Pharma / Health

Patient-centred product for a pharma innovation unit

LEO Innovation Lab was set up by LEO Pharma to focus on patient needs outside the traditional pharma pipeline. We partnered on product and engineering — research, UX, and a cross-platform app that turns patient-generated data into daily utility.

Patient UXMobileSensitive data
2021
LEO Innovation Lab
06
Client · Pharma / Community

Engagement platform for a patient movement

Drugstars is a movement of patients sharing their experience with the medicines they take. We contributed product engineering and design — turning that community behaviour into a durable platform with profiles, rewards for reviews, pharma-partnership surfaces.

CommunityReviewsRewards
2020
Drugstars
07
Own project · AI Media

Personalised news intelligence

A multi-model AI pipeline that ingests thousands of sources, clusters events into stories, and ranks a personalised feed for each reader in real time. Built to run at carrier scale across multiple markets.

Cascade LLMReal-time rankingiOS + Web
2025
Own product
08
Own project · Monetisation

Gamified engagement widget

An embeddable widget that turns ordinary web traffic into a reward loop — tasks, affiliates, partner campaigns. Publishers keep users on the page; users get rewards for engagement.

EmbeddableAffiliate enginePublisher dashboard
2024
Own product
09
Own project · Knowledge graphs

Entity & relationship mining

A knowledge service that extracts people, places, and organisations from a live news corpus and exposes their relationships as navigable graphs with full event chronology.

NER + linkingGraph databaseTimeline UI
2025
Own product